I have been using this little tub of goodness since I received it last year and I'm only halfway through. The skin on my face becomes extremely dry in winter due to the too-hot showers I tend to have (so not good for your skin) but I have been living in this Sukin cream daily. Although it is a night cream, I've been using it morning and night all over my face after showering and it has made the biggest difference. As a thicker substance I wouldn't use it twice a day in summer, but I feel it's a winner in winter, providing constant moisture and keeping my face nice and fresh. I've seen it around at Priceline and would definitely recommend it as my top beauty product for winter.