Label Loving - JOVEEBA

I was recently clicking through the designers on The Grand Social, ones that I'd never thought to click on (I usually stick to the familiar), and I came across this lovely surprise of a label called Joveeba. I fell instantly in love with their latest Winter collection called "I Need You". The colour palette combining navy, cream, grey, white and burgundy, along with cosy knitted pieces and the most amazing printed fabric I've seen is just so effortlessly appealing and unique. I love how Alison Cotton (designer for Joveeba) describes the Joveeba girl as "imperfect, open and authentic".
Above are some lookbook shots of their current and previous collections, and you can buy Joveeba from here -


  1. I like the Joveeba label also. I just recently found The Grand Social and love the labels and stock it has on the website.

    That's a great sweater. I hope to see photos your Rachel Zoe buys.

    Miss Bias

  2. Wow the design are great!
    The patterns that she uses and the 'relax' of her clothes makes me want to be in them.

    Great sweater .....looks soooo comfy.