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Flip & Style Turns 10

10 years ago, I discovered the platform called Blogger and in just a few minutes, Flip & Style was live. My own space on the internet where I could write about anything I wanted and where the start of a little journey began, one which I didn’t even realise would go on for this long.

My topic of choice was fashion. I had somehow stumbled across fashion blogs such as Fashion Toast, Sea Of Shoes, Stylescrapbook plus several others I can’t quite remember the names of. All blogs that had only started within the past year or so themselves, but were just so amazing already. Despite thinking that I’ll never be as good as those girls, I’ll never be able to have what they have or look how they do, I still wanted to create a blog of my own. It looked too fun not to. I didn’t want to put my face to it just yet, so I decided to share pages from my favourite magazines. I moved on to creating my own magazine-style collages, sharing trends, items I found at online stores. My blog was my own magazine.

I never really expected anyone to read it, let alone find it. I just found the whole process so fun. Having a blog brought me so much happiness and I got so involved in every aspect of it. I was obsessed. I did Lookbook.nu, Chictopia, Tumblr, spent forever on Polyvore (I still do, love that site so much!). I joined blogging community websites, commented on other blogs, joined in on twitter conversations. The works. My blog ended up getting me so many internships and jobs that I probably wouldn’t have got otherwise. It’s been a huge part of my life and contributed to the experiences I’ve been able to have.

My blog has been on a roller coaster ride in terms of style throughout the years, as my personal style has changed so much and is still ever changing. I feel like it’s taken me so long to figure out who I am and what I like, but I believe I’m finally getting there. I always wish that I had saved each different logo and blog layout I’ve had throughout the years, but you’ll just have to take my word for it that some of them were really bad!

There are so many things that have ended up on my blog that I could cringe at or be embarrassed by, but I’m glad I never cared what people thought when it came to creating content, outfits, sharing my thoughts and ideas. I was always in my own blogging bubble, where nobody’s opinion even mattered because it was MY space. I’m sure there have been times when people have thought I’m a complete weirdo (who knows, they may still!), but here I am. Still going.

I’m surprised that no matter how often I change my blog, the name has always stuck. I may change it in future, but to this day I’ve never grown out of it. For those who don’t know, the name Flip & Style came from the idea of how you flip the pages of a magazine and style yourself with what you find 🙂 I can’t say I’m as into magazines as much as I used to be. I feel like I get so much inspiration from Pinterest, Tumblr, Instagram and other blogs these days that magazines just can’t compete. There’s still nothing though that beats the magic of spotting a cover that is just so beautiful you have to buy it.


Thank you to those of you who stick around no matter where I go or what I change, trust me, I notice. It’s the nicest feeling knowing that even if I disappear for a few weeks or even a few months at a time, there are still those people who are there when I return. That’s what makes this worth it and keeps me going 🙂

So… a decade of blogging. I wonder if I can push it to 20 years? (eek!)

Thank you

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